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Programme Aims & Learning Outcomes

With decreasing time to market, increasing customer expectations and global competition, product design and development has become increasingly more complex in recent years. Today, product engineers carry out product design and development tasks that are not only limited to functional or engineering design but also need to incorporate the considerations of aesthetic issues, design for the product life cycle, technologies and business issues. There is now an urgent need to produce professionals in product development who can be innovative, knowledgeable and skilful enough to synergise product development with design, technology and business in developing successful new products.

To fulfil this need, the BEng(Hons) in Product Engineering with Marketing programme is designed to achieve the following aims and learning outcomes:

Provide integrated education and training to students for synergising product design, technology and business in new product development;

Enable students to develop their knowledge in business development, strategic product planning, product marketing and management, and understand how they relate to the development of successful new products; and

Supply graduates who are capable of product design and development, and can interact with customers, industrial designers, production personnel, suppliers and vendors, understand market situations and competition environments, identify market needs and opportunities to convert them into new products that satisfy customer needs and all product engineering requirements.

Programme Characteristics

The programme provides comprehensive education and training in the development of successful new products in which graduates are able to synthesise product design, technologies and business issues.

Adopting an integrative and problem-based teaching and learning approach, the programme helps students to develop their knowledge of product design and development, and marketing, as well as their communication, team-playing, management and self-learning skills. Graduates are able to play leading roles in the industry by virtue of their well-balanced education and practical training.

Career Prospects

In recent years, many Hong Kong manufacturers have been switching from being low-cost original equipment manufacturers (OEMs) to high value-added original design manufacturers (ODMs), and even to original brand manufacturers (OBMs) to maintain their competitiveness and maximize their profit margins. This has led to a substantial demand for professionals to design and develop new products.

Our graduates have the abilities needed to work as product engineers, project engineers and product design engineers in the development of various kinds of products such as toys, domestic electrical appliances, health care products, electronic consumer products, audio/visual products, green products, power tools and automobile components.

어떤 학부에 속하게 되나요?

Faculty of Engineering

학업 옵션

풀 타임 (4 년)

학비
HK$140,000.00 (₩ 21,312,704) 연간

*위 수업료는 참고용입니다. 대학에 문의해주세요.

시작 일자

년 9월 2020 예정

장소

The Hong Kong Polytechnic University

ST305, 3/F, Ng Wing Hong Building,

Hung Hom,

Kowloon City, Hong Kong, Kowloon

입학 조건

대한민국 출신의 학생들

Applicants must have a minimum score with at least Grade 4 in two Higher Level subjects. English Language Requirements: A Test of English as a Foreign Language (TOEFL) score of 80 for the Internet-based test or 550 for the paper-based test; An overall Band Score of 6 in the International English Language Testing System (IELTS); Grade C or above in GCEOL English; or Grade C / 4 or above in GCSE / IGCSE English.

해외 출신의 학생들

GCE Advanced Level or International Advanced Level with passes in 3 AL, OR 2 AL and 2 AS, subjects (This is only the minimum eligibility criteria. Applicants who gain admission, typically, attain at least BBB in 3 AL subjects.)

International Baccalaureate (IB): A minimum score of 24 with at least grade 4 in 2 Higher Level subjects (This is only the minimum eligibility criteria. Applicants who gain admission, typically, attain a score of 30 or above, including bonus points.)

Non-local applicants are required to meet the following English language requirements:

  • A Test of English as a Foreign Language (TOEFL) score of 80 for the Internet-based test or 550 for the paper-based test; OR
  • An overall Band Score of 6 in the International English Language Testing System (IELTS).

For applicants who have reached an equivalent English standard as below, the above English language requirement can be waived.

  • Grade C or above in GCEOL English; OR
  • Grade C / 4 or above in GCSE / IGCSE English; OR
  • Grade 4 in English at International Baccalaureate (IB)

가장 가까운 IELTS 시험 장소와 시험 일정을 알아보세요

선택하시는 학업코스에 따라 IELTS 요구조건이 다를 수 있습니다.

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본 대학 소개

PolyU는 설립한 지 50년이 안 된 세계 최상위 50대 대학교를 선정한 2019년도 QS “Top 50 under 50” 목록에서 7위에 올랐습니다.

  • 학문적으로 전세계적인 명성을 얻고 있음
  • 다양한 분야에서 영향력 있는 연구 활동 수행 중
  • 세계적 수준의 시설을 자랑
  • 30여 개 국가 출신 유학생 입학